About Marco
I did not set out to do this.
Over the years, friends, former colleagues, and people introduced to me began bringing me business questions that mattered to them. An offer. A growth problem. A customer relationship. A decision they had been carrying around longer than they wanted to admit.

They were not looking for a consultant or a presentation. They wanted someone outside the situation who would take the question seriously, ask the uncomfortable follow-up, and not be caught up in the politics of the answer.
I found that I enjoyed those conversations. I still do.
Part of what I bring is range. I understand business and technology from the inside. I know when a people problem needs clearer training, when a process needs tightening, when technology can help, and when a financial question changes the answer. When technology belongs in the solution, I can help put it to work.
I like getting my hands dirty. A useful answer has to survive contact with the work itself. The familiar answer is often the wrong one simply because it is familiar.
I am drawn to the work of sorting that out. Not to make a problem sound more complicated, but to find the part of it that can actually change the outcome.
The problems are rarely tidy at first. Someone says sales need to grow, but the product has not been approved by the people who make buying possible. An owner thinks the business needs another system, when the problem is a repeated habit nobody has made clear. A large project has everyone’s attention while a smaller decision, left alone, is quietly costing more.
The experience behind the questions
I have built businesses in very different worlds: MisterArt.com in the early days of e-commerce, Specialty Valve Group in industrial distribution, and Element Ranch from raw land near Round Top, Texas.
The businesses have little in common on the surface. Each taught me that good judgment is not a formula. It is paying attention to what is true, what matters, and what has to happen before anything else can.
Why Broader Lens exists
Broader Lens is a place to put some of those ideas into writing.
It is also a quiet way for the occasional worthwhile conversation to find me.
I make time for the conversations I find interesting. If the writing is useful and you have a question worth thinking through, you can write me. Bring the unfiltered version.